Campaign Creation: #PerfectPair
Whether it’s the perfect picture, job, or partner, we believe what’s perfect is never absolute – what’s “perfect” is always what’s right for you. Perfection means finding the perfect pair of shoes for any situation. It’s the reward that comes from knowing who you are, deciding what you want, and recognizing that only you can define your #PERFECTPAIR.
To celebrate perfection in all its shapes and sizes we’ve collaborated with Alasdair McLellan on a series of images that celebrate the honest, the unfiltered, and the entirely personal. Each model in our diverse cast shows their unique style perfectly paired with the right shoes and accessories. Alasdair’s eye for real beauty and essence of authenticity have made him one of fashion’s leading photographers of the moment. In collaboration with us, his images remind us that you’re most perfect when you’re most yourself.
We equally adore the smart, color-saturated work of Luca Finotti, an Italian-born, New York dwelling fashion film director, who directed a series of candid cast interviews : a perfect complement to the intimate portraits created by Alasdair McLellan. Stay tuned for those features in the coming weeks, but for now, press play on the vid below… and let the music of Big Black Delta fill your ears. (We’ve been listening to it on repeat.)