Don’t Miss: Ça Marche

Sep 18, 2015 by ALDO TEAM

If you live in Montreal or happen to be visiting our lovely hometown on Sunday, September 27, what better way to cap off your weekend than with the 23rd edition of ÇA MARCHE?

We’ve proudly partnered once again with the Farha Foundation to bring you an action-packed parade filled with dance performances, music, food, special giveaways and so much more. In addition, we’ve collaborated with Quebec’s greatest talents to produce the ÇA MARCHE campaign video, including the beloved Nico Archambault (So You Think You Can Dance Canada, Sur le rythme, Ils Dansent) who joined forces with the brilliant video Director Kevin Calero and famous choreographer, Wynn Holmes. The Street Parade Production brought our vision to life; to inspire you to join us in this movement, to dance, walk and move through the streets of downtown Montreal in order raise awareness and funds in the fight against HIV/AIDS, a cause ALDO’s supported since the mid-80s.

And did we mention ÇA MARCHE is the largest fundraising campaign for HIV/AIDS in Quebec and that the event will benefit those affected by the disease across the province? So you know your dough is going straight to an amazing cause. Trust us: There’s no better way to spend a Sunday —or, really, any day — than taking part in an event that celebrates life and solidarity.


The fun kicks off at 10 AM with pledge collections at Le Parterre du Quartier des Spectacles (metro station Place des Arts or Saint-Laurent). From there, we’ll be walking, dancing and strutting our way through the streets of downtown Montreal with special dance performancesoffered by Bust a Move, Club Bolo, l’École de danse contemporaine de Montréal, and l’École supérieure de ballet du Québec will take place along the six kilometre route. And because every good deed deserves to be celebrated, we’ll be finishing the day with a massive celebratory dance party hosted by Piknic Electronik, featuring experiential activations, food and refreshments at at Le Parterre du Quartier des Spectacles.

To find out more and get the full schedule, and donate, visit

CREDITS – Art Director, ALDO: Gerard Cleal & A STREET PARADE production
Director: Kevin Calero, Producer: Nico Archambault, Choreography: Wynn Holmes, Styling: Samuel Fournier, Dancers: Wynn Holmes, Chad Erick Concepcion, Jossua Collin, Samuel Fournier, Lea Ved, Zachary Tang, Vanessa Boudrias

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