Inside Scoop: Misha Nonoo x Aldo Rise SS16
There’s no denying it—social media has changed the way we follow fashion trends forever, something designer Misha Nonoo understands very well. With a smartphone and an Instagram account, it’s easy to follow along with all the front row insanity from the comfort of your own home. But why should we settle for a series of the same blurry, out-of-focus shots? Ever the trailblazer (there’s a reason why we keep partnering with her for ALDO RISE), Misha took the runway right out of the equation for her Spring/Summer 2016 presentation and took her designs straight to Instagram, presenting her entire collection on the account @mishanonoo_show. As a true believer in empowerment and inclusivity, Misha said she was inspired by Instagram’s global reach as well as its ability to spawn creativity.
The world’s first “insta-show” consisted of a horizontal composite of shots of models in the latest wares by Misha Nonoo (you’ll want to grab your phone and check that out right now—it’s incredibly cool). Misha evokes the flow of a real-life runway as users swipe left through gorgeous images of her collection. It’s part fashion show, part lookbook and all amazingly fresh, especially the clothes. Ah yes, the clothes. This season, the Bahrain-born, London-raised designer was inspired by the word “movement” in all its meanings, from physical to feminist. The 33 looks of the collection were at once delicate and strong, featuring bold colours and prints. Using crisp white shirting as a starting point (mastering the basics is the hallmark of a true genius), Misha mixed cream and black stripes with Bauhaus-inspired prints and jacquards. For a true feast for the eyes, she explored colour by weaving poppy red and clementine accents throughout the collection. Her denim jumpsuits and miniskirts are sure to be street-style favourites come spring, BTW.
For this, her third partnership with ALDO RISE, Misha has all of the It shoes of the season. Canvas flatforms in navy, chalk and poppy go toe-to-toe with slip-on mules in indigo denim and chalk. Then there’s the leather, platform sandals shown in black, poppy and chalk and black, the perfect complement to Misha Nonoo’s exquisitely on-trend culottes. Not to be outdone, the bags are the perfect companion to bring from day-to-play with cross-body practicality, featuring a geometric, colour-blocked print and envelope flap.
But what’s a social media fashion show without a ton of influencers logging on to the party? Misha called upon some of her most heavy-hitting, style-savvy friends to take part in the event, with each posting an image of them wearing a piece from her Spring/Summer 2016 collection to their own Instagram accounts (in exchange, Nonoo made a donation to Women for Women, a non-profit that supports women in war-torn countries). With pals like Olivia Palermo, Lena Dunham, Megan Markle, contributing fashion editor at W Magazine and senior fashion editor at Vogue Japan Giovanna Battaglia , Harper’s Bazaar editor Laura Brown, Instagram’s head of fashion partnerships Eva Chen and beauty savant/former model Linda Rodin spreading the love, Misha Nonoo is in very good company.
Photography: Richmond Lam