INSIDE SCOOP: OSTWALD HELGASON X ALDO RISE SS14
You heard the buzz. You must have. Only everyone was talking about it: Harper’s Bazaar, Vogue, Man Repeller; the star-studded stellar list goes on.
Enchanting fashionados with a bright bang at New York Fashion Week, Ostwald Helgason – UK design dynamo duo—presented their deliciously vibrant Spring Summer 14 collection in collaboration with none other than ALDO RISE. Oh, you didn’t know? ALDO RISE provides up-and-coming fashion designers the opportunity to create footwear supporting the vision of their eclectic collections, and now for the first time ever, handbags.
“Ostwald Helgason has been on our radar for about two years now. Their subversive use of colour and pattern, the luxe yet effortless quality of their designs, and the mash-up of fine art references with modern technology translates beautifully into footwear – so much so, we had to do handbags as well,” explains Douglas Bensadoun, Creative Director, VP Marketing for ALDO.
Take a moment to process… handbags. Now picture gemstone hues and exquisite prints in striped oversized totes, color-blocked messenger bags and boxy backpacks. The cheerful collection also translated naturally (and ah-mah-zingly) into block-heeled platform sandals, striped pointy pumps, along with black and white mesh-degrade pumps.
No wonder Ostwald Helgason’s future is as bright as their Spring Summer 14 collection. If style gynamos like WWD, Opening Ceremony and Refinery29.com are counting down the days until these already-anticipated puppies hit the shelves, chances are they’ll sell out – and fast. Get excited! Everyone else already is.
See the OSTWALD HELGASON x ALDO RISE SS14 teaser video here.