Feb 3, 2014 by ALDO TEAM
pin it Next Steps: #FRIENDSFIGHT


“That could never happen to me.” True, maybe it won’t, but maybe—just maybe, it might.

As rational beings, we’ve become quite adept at twisting scary facts into truths we’re more comfortable believing. Why worry about the fictional possibility? We’ll deal with unfathomable circumstances when the time comes; if ever.

Well, friends: ignorance isn’t bliss – especially not with regards to HIV/AIDS. Every day, nearly 6,300 people contract HIV worldwide— that’s nearly 262 people every hour. Pretty serious stuff, right? Yet, most shrug this reality off willingly because somehow, it just “can’t happen to them”.

In the mid 80’s, reality hit: “it happened to us” – we lost someone we held dear. And at a time when the topic was ultra taboo, we, the entire ALDO Group, took a stance and decided to fight for a cure. Since then, and over the last 30 years, we’ve raised over 10 million dollars, as well as created memorable campaigns, all because we stood by what we believed was right for those we love.

Today, we’re urging you to do the same: join us in our fight by showing your friends you care. We’ve partnered with designer and CEO of House of Waris and Waris Loves You, Waris Ahluwalia, to create friendship bracelets ($5) and 100% of the proceeds will go to the fight against AIDS.

We’re dedicating this week to our #FriendsFight campaign, and hope to not only inform you, but also to inspire you.

So join us and fight with your friends, and for your friends.

Click here to learn more about ALDO FIGHTS AIDS


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