PARTY CENTRAL: OSHEAGA 2014
Osheaga; a word that resonates with so many Montrealers – and after nine years on the scene, people from accross North Eastern America too. The festival might be over but your Instagram and Facebook feeds are very likely still reminiscing (and throwing back) over the most-anticipated weekend of the summer.
The 3-day Music and Arts Festival was spread across six stages and featured a lineup of over 100 performers, accompanied by the best of what Montreal has to offer in the food truck variety and some awesome sponsors too – present! ; ) It was one scorcher of a weekend, so festival goers seemed pretty stoked about our ALDO H20 hydration stations and free ALDO bottles.
It was the perfect venue to reinvigorate our #FriendsFight campaign, a fundraising and public awareness campaign dedicated to the fight against AIDS. Festival goers got the chance to join the fight by stopping at one of our ALDO FIGHTS AIDS tents, where they could make a donation towards Partners in Health and get a #FriendsFight bracelet in return. There were also giant replicas of the bracelets wrapped around trees (#treehuggers) all over the festival, making for awesome “selfie” props – as can be seen in the Instagrams of people raising their arms in a call to end AIDS.
Oh, and do we even need to mention the top notch of festival fashion? Headbands, hair chalk, body art, statement jewelry and flower crowns were everywhere, paired with everything from denim cut-offs & crop tops to flower rompers and boho dresses in all their glory.
So many solid acts took the stage, making crowds fall in love while losing themselves in the moment. We made sure not to miss Awolnation, Sam Roberts Band, Serena Ryder, Flume, Skrillex, Outkast, Chvrches, Kaytranada, and Montreal-based indie rockers, Half Moon Run. Can you tell we were running around just a lil’ bit?
Of course, we caught Jack White’s set, which was only made more amazing thanks to some mesmerizing fireworks. Gotta say, Childish Gambino was unexpectedly one of our favourite acts, despite us all dying for him to bust out the “Troy and Abed in the Morning” line from Community. (Which. He. Didn’t. [insert sad face emoji])
Grammy-winner Lorde (the youngest artist at the festival) took over the Main Stage on Sunday. Absolutely nothing got lost from album-to-stage, and she’s as real as it gets. (@Lorde, can we be friends?)
Festival closers Arctic Monkeys followed on the Main stage to a completely jam-packed audience, while Lykke Li gave a breathtaking emotion-filled performance on the Green stage.
We’re already crossing our fingers for next year’s lineup – sure to be huge as Osheaga will be celebrating its 10th year.
Next up, Ile Soniq!